Thursday, October 23, 2008

In Other News... They Were Still Making Zima?

Remember Zima? Maybe not, if you're under 30.

Otherwise, it's okay to admit you at least tried it that one time. The bottles looked kind of cool, after all. And it was kind of the ancestor of all the hard lemonade, "alcopop" drinks out there nowadays.

But when's the last time you saw it in the beer cooler of your favorite grocery store, let alone someone drinking it? Apparently, however, it was still available. That is, until two weeks ago.

MillerCoors LLC says goodbye to Zima.

The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt liquor beverage was discontinued as of Oct. 10.

Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest.

HA! "Malternative." Well, we still have wine coolers.

(via The Stew)